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- Corporate money preventing all-out campaign to stop global warming
Resource Type: Article Published: 2013 Highly-regarded former Toronto Mayor David Miller says he is "very excited" about becoming the new President and CEO of the World Wildlife Fund-Canada in September. But there are questions about whether the WWF is effective in its work and, moreover, why the WWF and other members of the global environmental movement have made such little progress combatting the most serious threat to earth - climate change.
- Edelman's TransCanada Astroturf Documents Expose Oil Industry's Broad Attack on Public Interest
Resource Type: Article Published: 2014 The Edelman strategy documents and work proposals outline a "grassroots advocacy" campaign plan to build support for TransCanada's Energy East pipeline as well as to undermine public opposition to oil and pipelines generally. Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to "win ugly or lose pretty" with an aggressive public relations attack on its opponents.
- Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy
Resource Type: Article Published: 2014 TransCanada has bought some unlikely support for the companys public relations astroturf offensive aimed at winning support for the Energy East pipeline.
- Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
Resource Type: Article Published: 2015 Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Facebook and Twitter.
- Getting your story into the media
Resource Type: Article Published: 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative. For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- How Big Oil Plans to Win Ugly in New York
Leaked Transcript from PR Maven Shows Energy Companies will be Told to Make the Fight Against Fracking Opponents Personal Resource Type: Article Published: 2014 A PR firm well known for its hardball tactics in defense of Big Tobacco will deliver the keynote address at tonights Independent Oil and Gas Association conference.
- How Sources magnifies your Internet visibility
Resource Type: Article Published: 2009 How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- How the People's Climate March Became a Corporate PR Campaign
Resource Type: Article Published: 2014 I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source. That claims you can change world history in an afternoon after walking the dog and eating brunch.
- Like a Dull Knife: The People's Climate "Farce"
Resource Type: Article Published: 2014 Even in a top-down format, one hopes the upcoming march could draw much-needed attention to the climate movement.
- Other Voices: The Connexions Newsletter - April 1, 2017
April 1 issue Resource Type: Serial Publication (Periodical) Published: 2017 Other Voices always strives to present you with alternative views on important topics. This issue offers some really alternative perspectives and even some "alternative facts." As always, read critically - and enjoy.
- PublicitySources.com
Resource Type: Website Published: 2017 A web portal featuring publicity and PR resources, including articles, documents, books, websites, and experts and spokespersons. The home page features a selection of recent and important articles. A search feature, subject index, and other research tools make it possible to find additional resources and information.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- TransCanada hires controversial PR firm to derail opposition to Energy East pipeline
Resource Type: Article Published: 2014 There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 million barrels per day Energy East tar sands pipeline.
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