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Media Interviews AlterLinks Topic Index Getting Publicity A Do-It-Yourself Guide for Small Business and Non-Profit Groups Resource Type: Book Published: 1990 Step-by-step instructions illustrate what it takes to attract media attention to any enterprise. Grassroots media relations A short introduction to media relations strategies for activist groups Resource Type: Article Published: 2017 A media relations guide for organizers and activists. Helping you reach the media How Sources can help you get more and better media coverage Resource Type: Article Published: 2009 Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years. In The News The Practice of Media Relations in Canada Resource Type: Book Published: 2002 Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories. In the News The Practice of Media Relations in Canada - 2nd Edition Resource Type: Book Published: 2008 An introduction of media relations in Canada, from both a practical and philosophical approach. Making the Most of Your Media Interview Resource Type: Article Published: 2010 Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility. Sources gives you powerful tools to help you stand out from the crowd Resource Type: Article Published: 2009 An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage. Sources media training Resource Type: Article Published: 2009 Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards. Top Ten Questions to Ask When a Reporter Calls You Resource Type: Article Published: 2006 When you're respoding to a reporter's call, take time to think and ask yourself these questions. Top Ten Strategies for an Appearance in Front of an Editorial Board Resource Type: Article Published: 2006 Top Ten Strategies for Appearing on a TV Talk Show Resource Type: Article Published: 2006 Prepare yourself to appear on a TV talk show. Top Ten Things to do Before a Presentation or Speech Resource Type: Article Published: 2006 Top Ten Things to do Before a Radio Talk Show Resource Type: Article Published: 2006 Be prepared when you go on a talk show.

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