- Are you paying too much to send out your news releases?
Sources News Release
Resource Type: Article
Published: 2009
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
- The Canadian Guide to Managing the Media
Revised Edition
Resource Type: Book
Published: 1994
Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).
- Connexions
Volume 6, Number 4 - November 1981 - Unorganized Workers/Travailleurs Non-Organises
Resource Type: Serial Publication (Periodical)
Published: 1981
- Crafting Effective Media Releases
Resource Type: Unclassified
This is an introduction to using public relations as a marketing tool. It gives the reader the up and down sides of using this marketing platform and then instructs the readers on how to spin media into their favour.
- Expose Yourself
Using the Power of Public Relations to Promote Your Business and Yourself
Resource Type: Book
Published: 1990
A hands-on, practical book that gets down to the details of doing promotion.
- Getting Ink for Your New Product
Resource Type: Article
Published: 2004
Get media coverage of your product.
- Getting Publicity: The Myth of the Press Release
Resource Type: Article
Published: 2007
The press release is an important tool. But it's just that: a tool.
- Grassroots media relations
A short introduction to media relations strategies for activist groups
Resource Type: Article
Published: 2017
A media relations guide for organizers and activists.
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- How to promote your expertise with news releases, articles, and FAQs
Sources News Release
Resource Type: Article
Published: 2010
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
- Optimizing Press Releases to Show Up in Search Engines
Resource Type: Article
While most people try to get thier product informatin out through the use of media, improvements to the internet means that people are getting easier access to your company's information. It is more important than ever to increase search engine visibility for your company's press releases.
- Press release guide
Advice and tips on how to make an effective press release or media advisory.
Resource Type: Article
Published: 2006
What is a media advisory? A media advisory is a means of notifying the press of an event or news story that will happen in the future. It is essentially an event reminder that is in a format that makes it easy for journalists to record the event in their calendars or day planners. It is a proactive way for activists to inform news outlets of events and actions that you want publicized in the future.
- Press Releases are a Colossal Waste of Time
Resource Type: Article
Press releases are useeless and ineffective. If you want to get your message out, then public relations and media is the way to go. This is how you do it.
- Publicity 101 for Colleges
Sources News Release
Resource Type: Article
Published: 2009
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Sources.com
Portal for Journalists and Writers - The directory for reporters, writers, editors and researchers
Resource Type: Website
Published: 2009
Sources is an information portal for journalists, freelance writers, news editors, authors, researchers and journalism students -- and a resource for organizations, institutions, businesses, and individuals who want to get media coverage of their expertise and their views on newsworthy topics.
Journalists: Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
Newsmakers: Use Sources to raise your profile and get media coverage. Sources is a powerful tool which complements and magnifies your other efforts to publicize yourself. See www.sources.com/Profile.htm, fill out the membership form, or call 416-964-7799.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Sources News Releases
Resource Type: Website
Published: 2017
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
- Sources (portal for journalists and writers) - Wikipedia article
Connexipedia Article
Resource Type: Article
Published: 2008
An information portal for journalists, freelance writers, editors, authors, and researchers, focusing especially on human sources: experts and spokespersons who are prepared to answer reporters' questions or make themselves available for on-air interviews.
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