1. Are you paying too much to send out your news releases?
   Sources News Release
   Resource Type: Article
   Published: 2009
   If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
2. Effective Media Relations
   Resource Type: Article
   Published: 2006
   Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
3. Expose Yourself!
   Resource Type: Article
   Published: 2006
   A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
4. Getting your story into the media
   Resource Type: Article
   Published: 2009
   Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
   For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
5. Helping you reach the media
   How Sources can help you get more and better media coverage
   Resource Type: Article
   Published: 2009
   Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
6. Media relations for politicians
   A Service for Parliamentarians, Legislators, and Municipal Councillors
   Resource Type: Article
   Published: 2009
   Public relations tools for elected officials and community leaders.
7. Publicity 101 for Colleges
   Sources News Release
   Resource Type: Article
   Published: 2009
   Q: What's the best way for a college to get continuing media attention?
   A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
   
8. Sources gives you powerful tools to help you stand out from the crowd
   Resource Type: Article
   Published: 2009
   An overview of how you can use SOURCES to amplify your message.
   SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
9. Sources media training
   Resource Type: Article
   Published: 2009
   Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.

Experts on Effective Media Relations in the Sources Directory

1. Sources