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The Cloud's Not Fluffy, It's a Hot, Loud, Energy-Voracious Factory
Kern, Michael http://www.nakedcapitalism.com/2025/12/the-clouds-not-fluffy-its-a-hot-loud-energy-voracious-factory.html
Publisher: Naked Capitalism
Date Written: 02/12/2025
Year Published: 2025
Resource Type: Article
The Cloud” might be the greatest branding trick in history. It sounds fluffy, ethereal, and notably light. It implies that our digital lives…our emails, our crypto wallets, our endless scrolling…exist in some vaporous layer of the atmosphere, detached from earthly constraints. But if you actually drive out to Loudoun County, Virginia, or stare at the arid plains of Altoona, Iowa, you realize the Cloud is actually just a very big, very loud, and very hot factory.
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