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'No right to make money off us that way': Woman targeted by baby product marketing after miscarriage
Go Public test reveals Motherhood Maternity not always transparent about how personal information is shared
Marchitelli,Rosa http://www.cbc.ca/news/business/woman-targeted-by-baby-product-marketers-after-miscarriage-1.4989945
Publisher: CBC
Date Written: 27/01/2019
Year Published: 2019
Resource Type: Article
Information shared with companies and social media is often shared in ways that seem unethical. This is very upsetting to people who suffer miscarraiges and continue getting marketing directed at new parents.
Abstract:
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Excerpt:
A woman who miscarried twin boys is devastated that information she gave to a trusted store ended up in the hands of third-party marketing companies - resulting in baby formula arriving at her door when she was no longer pregnant.
"We just lost our babies and we were still recovering," Ekaterina Mansouri said during an interview in her Toronto home....
In April, while shopping at Motherhood Maternity clothing store early in her pregnancy, Mansouri was casually asked if she wanted to sign up for store discounts and promotions. She gave her name, address, email and due date.
There was no form to sign or pamphlet disclosing that she was joining a coupon and promotion program that involved other companies, she said.
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