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Incorporate Surprise into Your Exhibition Plans

Siskind, Barry
http://www.sources.com/SSR/Docs/HLCA120-Siskind-SupriseinMarketing.htm

Publisher:  Sources
Year Published:  2014  
Resource Type:  Article

Including the element of surprise in your trade show exhibit can be an effective marketing strategy. Here are some ideas you can use to accomplish this.

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