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The value of face to face
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA111-Siskind-ValueofFacetoFace.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
Advances in technology also mean a greater number of ways to communicate in non-face-to-face ways, and an unwillingness to fund trade show programs. Face-to-face are invaluable, and measures can be taken to improve likelihood of continuous funding of exhibition presence.
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