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The harsh realities of lead follow-up
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA110-Siskind-HarshRealitiesofLeadFollow.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
Obtaining lead information is suffering in quality. Following-up on those leads is also suffering, with two-thirds of follow-ups involing non-face-to-face methods. If your returns are suffering, it may be due to how you handle your lead follow-ups
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