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Questions reveal the underlying needs of your trade show visitors
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA102-Siskind-QuestionsRevealUnderlyingNeeds.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
In order to establish a successful exhibition, it is important to prioritize the needs of visitor. An effective way to do this is by creating a list of questions that help booth staff get into the mind of their visitors. Siskind describes his ACTION approach.
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