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Create a Meaningful and Memorable Trade Show Pitch - The Goldilocks Effect
Siskind, Barry http://www.sources.com/SSR/DOCS/HLCA099-Siskind-EffectiveTradeShowPitch.htm
Publisher: Sources
Year Published: 2014
Resource Type: Article
An article outlining measures that can be taken that can help optimize your trade show pitch. The author emphasizes the importance of including "just the right amount" of information.
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