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Which is more important - what to sell or where to sell it?
Fleigner, Jim
http://www.inma.org/blogs/value-content/post.cfm/which-is-more-important-what-to-sell-or-where-to-sell-it
Publisher: International Newspaper Marketing Association
Date Written: 15/07/2014
Year Published: 2014
Resource Type: Article
Recent research sought to determine which variable determined the greatest circulation results: frequency, zip code, or offer price.
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