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You selling to me?

Krol, Ariane; Nantel, Jacques
http://mondediplo.com/2013/07/17

Publisher:  Le Monde diplomatique
Date Written:  17/07/2013
Year Published:  2013  
Resource Type:  Article

Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.

Abstract: 
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Excerpt:

Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media

Last week you wanted to buy an air ticket. You looked at the price on the airline's website, searched the net for a better deal, then returned to the airline website, You were surprised to find the price had increased. So you booked quickly, before it went up again.

You were conned, When you first visited the airline website it made a note of your computer's IP address, or placed a cookie on your web browser, allowing it to track your movements on the web, and identify you as a likely customer with a strong desire to travel.

The last time you downloaded an application to your computer or smartphone, did you bother to read the terms and conditions? If so, congratulations: you are one of the 3% who did. If not, you agreed to be spied on, and for your information to be passed to other companies. That is what you agree to every time you click "accept" in your hast to download an application more quickly.

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