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'The moral is to the physical as three is to one.' - Napoleon
Sources News Release
http://www.sources.com/Releases/NR1947.htm
Publisher: Richard Martin
Date Written: 23/09/2013
Year Published: 2013
Resource Type: Article
Apple just launched it's iPhone 5S and 5C. If ever we needed an example of how moral - i.e., psychological - factors can outweigh physical, material factors in business, then this is it.
Abstract: Apple just launched it’s iPhone 5S and 5C. If ever we needed an example of how moral — i.e., psychological — factors can outweigh physical, material factors in business, then this is it. I am a big fan of Apple products. I have an iPhone, Macbook Pro, and iPad. However, even as a fan I have to admit that I was surprised by the effect that the iPhone 5S has had, with long lineups to get one. The high-end models appear to be outselling the low-end models by a large margin. This just goes to ...
To read the full release go to http://www.sources.com/Releases/NR1947.htm
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