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Mind the Opinion Gap
Sources News Release
http://www.sources.com/Releases/NR1525.htm
Publisher: Randall Craig, Social Media and Networking Expert
Date Written: 18/01/2012
Year Published: 2012
Resource Type: Article
Is there a gap between what you say about your organization and what others say about it? There is nothing wrong with communicating with your audience, but communication is a two-way street and it may be your turn to listen.
Abstract: Toronto, January 18th - Is there a gap between what you say about your organization and what others say about it? Gaps of this nature are often the result of broadcast marketing tactics. There is nothing wrong with communicating with your audience, but communication is a two-way street and it may be your turn to listen.
Why would an organization not make listening to prospective and existing customers a top priority? And if comments are negative, does not a direct and public response mitigat...
To read the full release go to http://www.sources.com/Releases/NR1525.htm
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