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Two helpful bits of data for your exhibition program
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0096-Siskind-BitsforyourExhibitionProgram.htm
Publisher: Sources HotLink
Year Published: 2011
Resource Type: Article
As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
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