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ROI or ROO
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0091-Siskind-ROIorROO.htm
Publisher: Sources HotLink
Year Published: 2011
Resource Type: Article
Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
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