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Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0090-Siskind-SettingGoalsObjectivesMotivate.htm
Publisher: Sources HotLink
Year Published: 2011
Resource Type: Article
The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure your results.
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