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Wasting your time on social media: Four rules for social media ROI
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http://www.sources.com/Releases/NR1244.htm

Publisher:  Randall Craig, Social Media and Networking Expert
Date Written:  27/04/2011
Year Published:  2011  
Resource Type:  Article

Using social media as a corporate tool can yield some excellent results, but too many businesses waste time doing activities that yield very little results. Randall Craig defines four guidelines that make for a more productive social media investment

Abstract:  Toronto, April 27, 2011 – Using social media as a corporate tool can yield some excellent results, but too many people and businesses waste time doing activities that yield very little. They engage in social media, often for the sole reason that "everyone" is on it so they should be too.

"Your social media efforts need to be strategic," says Randall Craig, a leading expert in social media and co-author of Social Media for Business. "Otherwise, it’s a time-waster."

Craig suggests these si...
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