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Why Buyers Don't Choose You
Fillmore, Cathleen http://www.sources.com/SSR/Docs/HLCA0040-WhyBuyersDontChooseYou-Fillmore.htm
Publisher: Sources HotLink
Year Published: 2010
Resource Type: Article
Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
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