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Review of the new book, MUDDLED, MEAGER AND MESSY, Marketing performance repair manual for small business.
Sources News Release
http://www.sources.com/Releases/NR585.htm
Publisher: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engi
Date Written: 08/10/2009
Year Published: 2009
Resource Type: Article
Small business marketing book delivers timely, important information for entrepreneurs and leaders in small and medium business. An easy read, the book holds out firmly for the necessarily unique identity and usefulness of small business.
Abstract: By Neil McPherson, B.A. Dip. Ed., owner of Professional Word.
I recall a morning long ago, when I stood at the doorway of my dingy little office looking out for the first time. Across the corridor a lawyer came to his door and looked out. He and I were the same age; he had left a large company to set up his own legal practice, while I had escaped the embrace of a big national broadcasting organization, after 16 years of regular salary. My colleague across the way peered anxiously down the co...
To read the full release go to http://www.sources.com/Releases/NR585.htm
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