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The six people you are likely to meet at a trade show
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0009-SiskindSixPeople.htm
Publisher: Sources HotLink, Canada
Year Published: 2009
Resource Type: Article
Exhibit marketing is all about meeting customers, clients and the public in a face to face environment. Your physical display as well as your booth staff#s skills need to be well honed to capture the attention of people in your target market group. Knowing who these people are is the first step. The next job is to develop a strategy for handling each booth visitor.
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