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The Red Flags of Greenwashing
Sources News Release
http://www.sources.com/Releases/NR321.htm
Publisher: Earth Day Canada
Date Written: 15/04/2009
Year Published: 2009
Resource Type: Article
Buyer beware, many products have far less of a positive impact on the environment than marketing campaigns suggest. To help see through the smoke and mirrors, Earth Day Canada is encouraging consumers to internalize the Red Flags of Greenwashing.
Abstract: TORONTO (16/04/09) â## The public is bombarded with green marketing messages everyday. From eco-lighters to laundry detergent with 40% less water, corporations are rebranding themselves as environmental leaders across the board. But buyer beware, many products have far less of a positive impact on the environment than marketing campaigns suggest. To help Canadians see through the smoke and mirrors, Earth Day Canada is encouraging consumers to internalize the Red Flags of Greenwashing and recogni...
To read the full release go to http://www.sources.com/Releases/NR321.htm
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