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- Association of Canadian Community Colleges
Media Profile in Sources
Resource Type: Organization
The national and international voice of Canada's colleges, institutes, cégeps, university colleges and polytechnics. ACCC represents, promotes and markets the strength of 150 member institutions to national and international governments, private sector firms and funding agencies.
- Connexions
Volume 7, Number 1 - March 1982
Resource Type: Serial Publication (Periodical)
Published: 1982
- Getting your story into the media
Resource Type: Article
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- Publicity 101 for Colleges
Sources News Release
Resource Type: Article
Published: 2009
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Sources media training
Resource Type: Article
Published: 2009
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
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