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World Press Trends: What's behind the statistics?
WAN-IFRA http://blog.wan-ifra.org/2015/06/25/world-press-trends-whats-behind-the-statistics
Publisher: WAN-IFRA
Date Written: 25/06/2015
Year Published: 2015
Resource Type: Article
Technology will always dictate the dominant form of communication. Just as the printing press took over written letters and the internet is taking over the printing press, desktop internet will soon be replaced by mobile internet. Marketers, whose primary job is to communicate, will always choose the most effective platform; meaning that traditional press will receive less advertising over time. In an interview, Milo Milosevic describes how the traditional press is dealing with this shift in technology and revenue.
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