Insurers Test Data Profiles to Identify Risky Clients
Scim, Leslie; Maremont, Mark http://online.wsj.com/article/SB10001424052748704648604575620750998072986.html
Publisher: Wall Street Journal
Date Written: 18/11/2010
Year Published: 2010
Resource Type: Article
Data-gathering companies have such extensive files on most U.S. consumers—online shopping details, catalog purchases, magazine subscriptions, leisure activities and information from social-networking sites—that some insurers are exploring whether data can reveal nearly as much about a person as a lab analysis of their bodily fluids.
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