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Grassroots media relations Diemer, Ulli http://www.connexions.org/CxLibrary/Docs/Diemer-GrassrootsMediaRelations.pdf Publisher:  Connexions Information Sharing Services Year Published:  2010   Resource Type:  Article/Report/Letter A media relations guide for organizers and activists. Abstract:  A media relations guide for activists and organizers. Topics covered include: What and who are the media? Who decides whether a story gets covered? What makes a story newsworthy? The influence of advertising on media formats. Things which need not be said and things which cannot be said. Media strategy. Framing your issue and countering the frames of the dominant media. Deciding on your key message. Hooks to entice or persuade the media that your story is newsworthy. Writng media releases. Distributing your media releases. Interview and contacts with the media. Bridging from off-track questions and status quo assumptions to the message you want to convery. Letters to the editor. Topics Activism/Radicalism Frames Framing Issues Media Media Analysis & Criticism Media Awareness Media Coverage Media Interviews Media Relations Media Relations Tools Media Releases News Bias News Coverage News Releases Organizing Publicity Publicity for Non-Profits

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